Wednesday, November 17, 2010

Bakerella's NYC Book Signing & a Cupcakes Take the Cake Meetup

Bakerella & Rachel from Cupcakes Take the Cake

Last Sunday was no day of rest for the Mad Hausfrau. I went to sleep in the wee hours of the morning after throwing a fabulous triple Scorpio Saturday night birthday party, then hauled my tired behind out of bed to get to the Bakerella book signing at Williams & Sonoma on 59th and Lexington Avenue. For the few of you who don't know who Bakerella is, well, she's the rock star blogger who created Cake Pops and this is her first book sharing how to make her adorable creations. I say first because, I am sure there will be a second.

I apologize for the quality of the photos. I just couldn't seem to get it together with adjusting the settings properly. I'm blaming it on the previously evening's revelry.

Let's just say Bakerella is beyond adorable and it is wonderful to see someone so talented and nice reap the rewards of their significant creativity.

She brought a cute little pink bag embroidered with Bakerella.

In it were some of the tools she uses. She did a short but very informative Q&A with the roughly 200 people who were standing on line to get their books signed. I already had mine for weeks. It was safely tucked away in my suitcase to take back to Germany. The book is fabulous and packed with so much creativity and cuteness, it could make your head explode.

Confession: I don't do book signings. In my many years as a TV producer I've met countless authors and I just never felt the need to get a book signed. Same with getting pictures with the celebrities I produced. No. Desire. What. So. Ever. The few I do have are candid shots with personal friends or personalities like Jack Hanna (but mostly with the critters he brought on the shows.)

However, I wanted to show up to show my support for her wonderful Cake Pops book.

Ok. Maybe I was stalking her. Just a little.

Instead of getting my book signed, I made a little Bakerella madness video using my point and shoot..

Oh and there were cake balls to sample! Red velvet cake dipped dark chocolate and golden yellow cake dipped in milk chocolate. Everything was made from Williams & Sonoma products. Of course I became obsessed with the glitz on them.. They were decorated with gold and silver spray on luster dust. I could not find this product on the W&S website to link it but I remember the sprays come in three iridescent colors (gold, silver and white.) They cost $18 each. I spoke to the woman who sprayed the cake balls. She said she still had a lot left in the can, so a little goes a long way.

So pretty. I had a milk chocolate one and it was  rich and delicious.

I was at the signing in the first place because I read the day before on the Cupcakes Take the Cake blog that one of the founding editors,  Rachel, was doing a meet up there. Her plans included going on to the Magnolia Bakery at Grand Central Station afterwards for lunch. Since my cupcakes have been featured on their blog a few times, and I was actually in NYC, I was excited to join the meet up and thank Rachel in person for those features.

Cupcake Meetup Cookies

Rachel is so adorable. Like a Jewish version of Tina Fey. I nearly fell over when she said she doesn't bake. However, she is a passionate cupcake journalist and a true fan of everything cupcake. Incidentally, at the book signing,  Bakerella mentioned when she started, it was her goal to get her creations featured on Cupcakes Take the Cake.

Rachel and the Mad Hausfrau

After the book signing, we had a lovely time at lunch. Until, well someone stole Rachel's iphone. That sucked. I must say she took it really well.

After lunch we sampled some cupcakes. Hummingbird, pumpkin and still my favorite, vanilla.

I had a really great NYC bakecentric Sunday!

Also, don't forget about this adorable cookbook I am giving away:

Click HERE for the details and to enter to win.


  1. That looks like fun! Sadly, Bakerella didn't make it to the DC tour, hopefully.

    I'm with on the book signing thing. My first signing was when Pioneer Woman came through back in May. The only other author I'd wait in line for would be J.K. Rowling, of course :D

  2. Bakerella is just as cute as a cake pop, I think everyone wants to stalk her in a nice non threatening way, sounds like you had a great time and a fun meet up.

  3. Cool, you got to meet Bakerella! She's a total rock star :) What fun.

  4. The world can never have enough books on these delectable things, thanks for sharing, lovely post.

  5. Hi! i'm so glad you put these up. My daughter really enjoyed it. You ladies really inspired me to start a blog as well. It's very very new but please check it out and become a follower when you get a chance. Looking forward to meeting you again.

  6. Love the pic - hope I see you at another meetup! :)


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